The Shugo Chara Superstructure: Words as a magical power, or How to believe in your would-be self (that believes in you)
It was an entertaining episode, I’ll grant you that. As a good blogger’s duty’s all about highlighting underrated shows that might have dropped off the radar as a result of underexposure or consistency (with Bamboo Blade coming to mind), when I take into consideration how episode 17 brought to light the series’ strengths very well, I feel duty-bound to write about it as a result. But what is this show about, anyway?
To my knowledge, the general idea that those who aren’t interested in it have is that it seems to be just another, milder, member of the fetish persuasion, nevermind how the example I linked to is already so far gone that I’m using it ironically here. For all the “I have no idea why, but FUCK YES I’M WATCHING A GIRLY SHOW!” fans there’s the intially-nonplussed ones to balance them out, and if you’re in the latter group and reading this, here’s the hard sell in a paragraph:
At its basics, Shugo Chara is about believing in yourself that believes in you. It’s all about doing the impossible, seeing the invisible, touching the untouchable, and breaking the unbreakable. Yes, I just compared it to Gurren Lagann. No, you’re not going to get much sense out of that statement until you read further, so hold your bile for the end.

“the egg is my soul” is a valid statement here, too
The similarities aren’t as apparent till you hold them under close scrutiny, that’s for sure. The innate difference between shoujo and shounen in terms of inspirational role models mean that while they’re essentially the same (the Shugo Charas v.s. Kamina), the approach is different. They ultimately preach the same core message of standing up for what you stand for, but deliver their stance through very different ways that might make this comparison moot unless you’re familiar with both sources.
SC’s message is, of course, GAR in a paradoxical sense, innately flawed in that it can never be GAR in practice but only in theory, assuming that Kamina’s dictum is by default. The clincher is this — while the Gurren Brigade makes extensive use of drills, Ganmen, and brute force to prove their point, all Amu has at her disposal are hearts, Character Changes, and beamspam words to prove hers.
Of course, there’s amusing parallels with the whole GAR vs MOE situation here, despite there being nary a shift in the crux of the matter, only in the way it’s presented. Kamina as the quintessential shounen role model is extroverted, a process of inwards-looking-out that’s the direct opposite of the introverted, outwards-looking-in form of Amu’s Shugo Charas, her would-be selves personified as sentient beings that interact with her.
Unfortunately it’s a lot harder to recognise SC for what it is or can do as it isn’t packaged with the decade-long worldly-wise self-aware genre subversion that TTGL comes with. While I’m sure that there’s a case to be argued for how the Shugo Charas surreptitiously replace the talking-mascot-cum-newbie-guide (that Nanatsuiro Drops also subverted to comedic effect) and how it makes for a great symbol that Freud would approve of, it’s taken some time to warm up to as a result of the occasional filler and consistent sameness that makes this a tough one to blog about.
There isn’t a difference in why the role models want the protagonist to believe, however. You could say that the Shugo Charas ultimately have a message of self-preservation slipped in alongside their motivation — the infallible Geass counter-argument “LIVE!” to Suzaku’s unwavering and suicidal loyalty — before you realise that they’re part of Amu, rendering any conflicting interests at stake moot. Kamina and the Shugo Charas want the best for Simon and Amu, and they’re going to do whatever it takes to reach that goal, even if it means punches to the mouth or dramatic, tearful revelations about disappearing.
Familial resemblance aside, there’s something undeniably charming and relevant about how SC presents its other message, when it isn’t bashing your masculine sensibilities in the balls with pre-teen growing pains and insecurities, the colour pink, or even the girly-girl stuff that makes up its target audience. Realism in the mahou shoujo genre generally goes out the window when you have a pre-pubescent girl who can wield a magic wand to do magical stuff, and the way in which Peach-Pit’s fashioned its work to make it all the more accessible to its demographic and fans at large has earned my respect through a superpower second to none:

because some things need a translation; for everything else, there’s Danbooru
Behold, the power of words. An ability everyone has yet not something anyone can master, an everyday tool deadly in the hands of the wrong people. To be specific, it’s through these “wrong people” that the X Eggs, an allegory on the potential harm that excess negativity can inflict on children (even if somewhat dramatised) at that age. It’s an impressionable age, to be sure, and while it would be a non-issue to anyone about 5 to 10 years older, the X Eggs are allegorical in the sense of how they illustrate the harm that comes from destructive and thoughtless criticism, or even ill-placed words that hurt, regardless of original intent.
What a superpower, eh? Nikaidou’s genius lies in how his actions have an everyman quality to them, from the seemingly innocent way in which he goes about manipulating Saaya to do his bidding, to the divide and rule way in which he played Kuukai off against the rest, albeit unsuccessfully. It wasn’t so much the tactics employed as it was the perfectly innocent yet malicious way in which it was done that grounded it in reality, for isn’t that what we do all the time when we spread rumours or gossip about people?
It’s interesting to note how Amu’s powers work in the same vein, too. Her Amulet-powered transformations are important, no doubt about that, but her real power lies in how she uses the very same words that turn the zombie-like, fallen-into-despair kids back to normalcy again. The transformation and heart-shaped lasers are but formalities to be performed once she’s said her piece, and the way in which it illustrates how optimism always triumphs over pessimism by overcoming the darkness within us, and it never fails to bring a lump to my throat or get me all misty-eyed everytime, even if it’s a small victory for said character in mention.
With that in mind, SC’s moralising has never been its weak point due to how subtly it’s been executed, and it won extra kudos from me by melding both the moral lesson and the conflict together effectively this time round. While most of the episodes so far have been formulaic, as many have noted, the unexpected plot twist helped break the mould that I’ve come to expect, in addition to reminding me that a solid work like this isn’t about to give up the ghost barely halfway through its run.
I’m going to digress here for a moment and wax lyrical about the Narnia-sque vibes given off by the four Guardians during the episode. Assuming you used The Lion, The Witch, and The Wardrobe as the setting and had Tadase as Peter, Nadeshiko as Susan, Kuukai as Edmund and Yaya as Lucy, Nikaidou here took on the role of the White Witch well enough for a bit of conflict that never happened — and yes, I know that leaves me with Amu as Aslan, which just… seems wrong. Saaya as Tumnus just seems amusing enough to work, though.
P.S. Regarding the use of “superstructure”: I tried thinking of something, but “The Anatomy of a Magical Girl” didn’t seem that all appropriate, and besides, I actually want people to read this thing.


It makes me laugh when people label these types of shows as “just for little girls” etc, when the themes presented compare with struggles that everyone deals with on a regular basis. Shugo Chara is definitely one of my favorites of the season, and I love it for the same reason I love shows like Keroro Gunsou. The Peach Pit bias is undeniable though, and I’ll probably have to hide my DearS collection from people…
Antidepressants? Religion? All I need is anime.
Agreed. Although you have no idea how my sister occasionally mocks me for it… despite my introducing it to her. ):
I don’t know about Peach-Pit though, after the terrible attempt at adapting Zombie Loan which was campy and didn’t draw me in at all with its abrupt finish and flat characters… Rozen Maiden was classy, but it needs a 3rd season to do the abortion of a manga ending justice. Besides, everyone needs more Desu. Everyone.
One thing I noticed about Shugo Chara is that Amu provides both counseling in addition to drugs/heartbeam.
I think Shugo Chara is a lot more simple and unsubtle than you seem to think. I believe that it is a solid, heart-warming mahou shoujo which occasionally breaks the mold with minor additions and twists. In each of its episode’s themes, the moral or message of the story is overwhelmingly clear, as its manner of execution seems to me to be completely unsubtle. It’s metaphoric and symbolic substance does not extent beyond the use of the egg to symbolise potential and growth, and the rudimentary mahou shoujo representations of emotional empowerment – the staff, the transformations and all that jazz. As a big fan of mahou shoujo, I have to disagree with you when you say that Shugo Chara is “all about doing the impossible, seeing the invisible, touching the untouchable, and breaking the unbreakable”. The thematic crux of this series revolves not around achievement but about having the confidence and reliance to BE YOURSELF. Not about the self-faith to be a superhero, or to achieve amazing things, but simply to stay true to yourself to unlock your own potential, to whatever end. Basically the defining message of the series is seen from the very start, where Amu is feeling repressed by her own social image that disallows her to be herself. With that said, Shugo Chara actually does break away from the norm in its moral for the shoujo rolemodel, which is usually about “trying one’s best” , “not giving up”, or simply “having courage”.
Also, I’m not so sure that GAR and MOE are the most appropriate terms to use when comparing shounen vs shoujo rolemodels, simply because you can have female rolemodels who are not GAR, and MOE females who are most certainly not rolemodels. But you’re certainly right that the shounen protagonist has or attains extroverted qualities, while the shoujo, in general, has or attains introverted ones, with their apparent physical power represented in their magic being simply a metaphor for their strength of heart.
ATASHI NO KOKORO, UNROKKU
ORE WO DARE DA TO OMOTTE YAGARU?!
Truthfully, I don’t really see the parallel, but Amu’s henshin scenes are going to be infinitely funnier when I try.
What about Kamina doing the heart unlocking hand movements?
HEART BEAM!
There’s no denying that Shugo Chara is heartwarming, though the Ikuto fangirl in me still can’t accept how the anime made him all emo and colder ;___; That, in turn, made me feel emo and cold over the Shugo Chara anime too, otherwise I’d still be blogging about the heartwarming message Shugo Chara brings with each episode~!
I suggest you go read the manga if you still haven’t done so, it will ROCK YOUR SOUL. :p I don’t think there’d be any reason not to love the manga, if you love the anime :)
Amu reminds me much more of Shasta from The Horse and His Boy Though if you insist on staying within just Lion, Witch, & Wardrobe, I’d say Amu is Mr. Beaver if you insist on making her a character at all. Definitely not Aslan though.
The TV fortune teller lady has said WHO THE HELL DO YOU THINK I AM?! on a few occasions if I remember correctly.