How (not) to enjoy Itazura na Kiss
This post was originally supposed to be about how Itazura na Kiss was the Entwicklungsroman of shoujo and a show par excellence through elaboration of how the unique combination of slice-of-life and shoujo produced both escalating conflict and substantial character development at the same time, but I got derailed by the blogosphere’s polarised opinion on it, and decided to go for more standard compare-and-contrast commentary instead.

Having just completed the last 10 episodes in a tea-fuelled binge punctuated by bouts of microblogging (from the MAL blog: episodes 16, 17-18, 19, 20, 21, 22, 23, 24, and 25), I’ve got to say that jotting down your reactions after an episode while you’re marathoning a series definitely helps keep your thoughts from going astray, especially when you need them to write a blog post.
Even more so when you notice that popular opinion was divided along gender lines.
After completing ItaKiss the first thing I did was to compare opinions, and peer review was, for the most part, positive; a quick peek at the Anime Nano and Wordpress.com series tags demonstrated general approval of the show. Further clicking around made me notice that the difference between opinion was staggering to the point that I was unsure if people were writing about the same show–then I noticed a pattern, and 30+ tabs later, decided to list them out by gender to see if there was a pattern.
Amusingly, my hunch was correct–there was a visible difference in how guys and girls approached the series, and decided to collate as many links as I could in hopes of bringing that disparity to the surface. While looking up links, I assumed bloggers to be male until proven otherwise by means of an About page or its equivalent, including but not limited to covert “I’m a girl!” messages found elsewhere on the blog, comments made by males hitting on presumably female blogger, or sentences which, when read in context, would indicate that the writer was of the female persuasion.
Of course, the following posts are by no means indicative of the entire fandom and should be taken at face value due to the 2:1 ratio of male:female. For obvious reasons, female otaku, usually rare in their own right, are even rarer in the blogosphere, and the sampling bias, aside from it being unforgivably small, also tends towards said blogs posting on Wordpress.com and/or being registered with Anime Nano.
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(All links open in a new window.)
Most guys enjoyed the show and were positive about the experience, in addition to not associating themselves with the titular male character, Naoki. Dissent among those who viewed it judged its lack of quality to be based on technical grounds such as character development, and not due to vilification of the character of the same gender.
Male assent (8 out of 10):
Anime Under The Sun, rroknedaj: “So, one episode left to blog until I let this great series rest. “
Kurogane’s Anime Blog, Kurogane: “Itazura na Kiss has been a really fun show to watch throughout it’s run… (…)”
anime.banzai, nutcase23: “ItaKISS is probably one of the better shows I’ve watched recently.” / “The roller-coaster dynamic of Kotoko and Irie’s relationship coupled with supporting acts by the other characters makes Itazura na KISS a very enjoyable romantic comedy to watch.”
Tea Shop Beloved, deftoned: “Shows like Itazura na Kiss(…)I wish there were more of them.” / “Itazura na Kiss is easily one of the best romantic series of 2008 not because it was dramatic, intense, gripping, cute, or triumphant. It excelled because it was wholesome, realistic, and touching. Regardless of how you view any of the characters, it’s hard to argue that the story was not genuine. I enjoyed Itazura na Kiss because there were no gimmicks, plot twists, or overly eccentric characters. Furthermore, Itazura na Kiss isn’t just a romance, it’s a story about life starting in adolescence and going through emerging adulthood and young adulthood.”
Omonomono, Omo: “I’m sure people will say what inspire (sic) them, as Itakiss is fundamentally inspirational.”
Xebek’s Blog, Xebek: “Ultimately, I was surprised with how much I liked this show.” / “It wasn’t just a simple boy likes girl, girl likes boy, and they dance around the issue for a dozen episodes before saying what’s obvious, it was different and very interesting.”
hashihime, Hashihime: “I just watched episode 24(…)and ended up with tears rolling down my cheeks.” / “But it was a fine shoujo anime, in the end, with some uniqueness about it, especially in the final few episodes.”
Random Curiosity, divine: “(…)had me on the edge of my seat near the end(…)” / “In short, it really felt like things have come a long way since they started, so I was happy to see things end on such a good note.”
Male dissent (2 out of 10):
Star Crossed Anime Blog, psgels: “The big problem is that the creators are just terrible at creating dramatic climaxes.” / “The characters also hardly develop, due to this shallow drama, and there’s very little that’s actually worth watching.” / “Subtlety is definitely not this series’ greatest point, and it should have focused its time at the slice of life moments, and making the viewer laugh instead of these shallow love triangles. I really liked this series when it first started, but unfortunately, the creators just couldn’t live up to this series’ potential.”
Hanners’ Anime ‘Blog, Hanners: “Yet, after the series proper finished last week, here I am with episode twenty-five to watch. All in all, it’s a bit like receiving a card in the post from an old friend, only to find out that it’s to tell you that he ran over your dog.” / “(…)is a terrible, hateful series, full of characters that you’ll loathe for every single minute they’re on-screen until your blood pressure goes through the ceiling.” / “(…)all I can tell you is that the world they managed to create(…)is vile and loathsome, and I’m glad to be rid of it with the end of this series.”
The girls, however, were evenly split between those who enjoyed it and those who didn’t; regardless of their final verdict, a majority of them chose to identify and associate with the titular female character, Kotoko. Dissent among those who viewed it judged its quality to be based on personal grounds such as the make of Kotoko’s character and lack of intelligence thereof.
Female assent (2 out of 5; Hinano watched the show like a guy and didn’t identify with Kotoko):
Irreprehensible, amayalee: “Itazura Na Kiss captivated me from the first episode. I was completely thrown by the animation style, it seemed like a combo of new and classic.” / “This anime was good before, but it just got better! I really expected it to lag after the marriage, but was shocked when I found myself even more interested in it than I was before!” / “I love this anime so much because it’s so easy to relate to.”
Citrus and Silk, rinjichan: “I might be biased because I’m a woman, but I could relate to Kotoko in ways that most people might find to be almost too coincidental.” / “The rare moments when they were good to each other seemed like a reward for all the hardships you watched them go through. Just remember, if your husband refuses to bring you flowers during your college graduation ceremony, he’s kind of a dick.”
Ex-Fansubber, Hinano: “It’s been a great ride. :)”
Female dissent (2 out of 5):
hikikomori-chan, biankita: “This is one of the most stupid shows I have ever seen.” / “Kotoko is a brainless, non-progressive character who believes that she will get everything she wants in life if she only wished (sic) hard enough for it. She’s a terrible role model to kids everywhere and you should be at least 18 to watch this because you might end up believing it.”
The Scrumptious Anime Blog, usagijen: “My gripe with ItaKiss(…)is nothing else but Kotoko, the only character in the show with less than 0 development, IMO.” / “My Kotoko hate started with episode 9, if I remember correctly. I hated how she joined the tennis club, just for the shallow reason of wanting to stalk Naoki, spend time with him, and all that~ She’s disillusioned, and that episode clearly shows that.” / “But more than that, I honestly can’t find any substance in Kotoko’s “love” for Naoki.” / “I think I’ve outgrown this kind of enjoyable-but-without-much-substance shoujo stuff.”
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So what does all of this mean? How does one make sense of it? There’s plenty of hypotheses that I could formulate, ranging from “Hinano must be a man in disguise” to “psgels couldn’t handle ItaKiss raw”, but here’s a more balanced opinion–guys and girls reacted differently to this show by virtue of their gender, and while the guys could enjoy or hate the show by looking at it from a wider perspective, girls, on the other hand, could only enjoy the show by looking at it from the perspective of Kotoko, which in turn fuelled their enjoyment or hatred of it. I suspect that this fundamental difference between the sexes shapes our enjoyment of anime and manga more than we think, but I could be wrong, and this is just the one anime, so I’ll leave it to you to figure that one out.
Personally, I watched the show like any other guy did, and while I could identify with Kotoko, I didn’t just identify with her–I identified with everyone, and appreciated how their respective roles had genuine character development that held the massive cast together like mortar on a brick wall. She was unreasonably jealous, I’d grant you that, but just her jealousy alone wasn’t enough for me to drop the show or continue watching it; what made me complete it was how well the whole thing was written, and the way it balanced madcap humour with tender, heartfelt moments that resulted in me alternating between laughing and crying every episode.
Am I suggesting that there’s a “right” way to watch anime, or that guys are better than girls at watching shoujo, of all things? Definitely not. I am, however, suggesting that objective, enjoyable evaluation would be a lot more easier for all of us if we treated anime characters as though they weren’t Real People That Exist Somewhere; maybe the more you strongly identify or associate with a character, the more you’ll agree or disagree with his or her actions, resulting in you not seeing the rest of the anime for what it’s worth? Like missing the forest for the trees.
I found it ironic that Hinano, whose taste in anime varies greatly from mine, nailed the issue on the head with a simple comment over at usagijen’s post:
I think the problem you are having is you have to kinda step back and be like “lol Naoki’s a fag” and “lol Kotoko’s an idiot” and suddenly everything is funny and the show is awesome! :D
In other words, take your anime seriously, but don’t let it get to you. Why so serious? Life is too short to get so mad over 2D characters, and I mean in that in every way possible.


This is still in On Hold Purgatory for me and I had to go back and read my own old blog posts on the show to remind myself why. I recall it felt like a merry-go-round rather than a rollercoaster ride in that the plot didn’t go anywhere; maybe if I’d stuck with it longer I’d see the bigger picture, along with the ‘journeying through life’ aspect I was hoping for at the beginning.
Hanners’ posts cracked me up, but it seems he was put off by how much of a bastard Naoki was; I must admit I was impatient for his dere-dere breakdown, and was annoyed by the stupidity of the supporting cast too.
Strangely, I wasn’t as irritated by Kotoko’s personality flaws as I expected, although that was part of the problem. What I was actually finding hard was that, after getting sentimentally attached to her character, I had to watch her being humiliated and heartbroken repeatedly. Since those rumours of me being a gothic-lolita trap are unfounded (honest), I don’t really fit into the pattern too well. I put that down to the fact that I haven’t seen the second half yet…
Owen: I see that after quoting fifteen people with English skills inferior to yours, you’ve become infected; check your last sentence again.
Seriously, don’t they teach you to wear proper Personal Protective Equipment when dealing with volatile specimens?
(USER WAS ATTENTION WHORING IN THIS POST)
While most shoujo anime focus on how relationships form, difficulties couples encounter while dating, and end with the main couple getting together (or not), ItaKiss takes it a step further. What is life like after this? Marriage? Starting a family? That was what drew me towards the show. Unfortunately it took them 13 (?) episodes to get married, which was a little longer than I expected.
I really liked Chris and Keita, as they both play a major role in making the series end the way it did. Chris was the push that got Kotoko and Naoki engaged, and Keita was, in my opinion, a huge influence on Naoki as he’s never really had to fight for Kotoko before Keita came along. Still, there were a handful of annoying characters too, and while I won’t point them all out lets just say the list is quite long. :/
By the way, was I the only one who found Kotoko fighting with her daughter over Naoki’s attention kinda ridiculous?
Great post! Minus the fact that I only noticed it when you quoted my post (XD), its true, Itazura Na Kiss was a show best watched with an open heart.
What we need is more shoujo like these, that focus more on the continuity of life and how wide it is, rather than the whole boy/girl-alone-in-the-lonely-world sort of dynamic.
Great post again, props to you and God bless! =D
Wait I’m really confused….isnt Hashihime a girl???
Girls don’t like Hirano Aya, Hinano.
I also think Hashihime is a girl… or have I been mistaken all this time =O Also, lolikit, girls do like Hirano Aya, well I’d like to think my friend Seleria likes her.
Owen: Gender-bias, cynicism (brought about by many factors), among others, play quite a role in the disparity of opinions regarding ItaKiss (hm, I might just do a bit of research on that). I do know for a fact that people need to step back and not take this show too seriously, to witness how the overall story unfolds, with an open mind that’s able to enjoy it despite its flaws. A kind of mindset that sees the “bigger picture” where all this fit it.
Nonetheless, I fervently believe that people should both hate and love the series to justify their love for it (sorry for being ironic and confusing). Otherwise, if people would simply love the series and not see where its flaws lie, I’d say it’s like Kotoko’s state of being blindlessly in love with Irie. Or am I just trying to infect people with my cynicism, oh noes!
I can only wonder if watching the last few episodes of ItaKiss will make me mellow down…
This show was one of the most profoundly anti-feminist animes I have seen, and that’s saying something. Even as a guy, it was grating. It’s not a question of just “not taking it too seriously;” it degrades the show’s watchability.
@usagijen: girls like Hirano Aya? DAI SHOKKU. Time to put girls on my interaction blacklist along with Jason Miao, Os, and Republicans.
I decided to classify hashihime as a guy since there was no mention of his/her/its gender on the blog; ‘hashihime’, however, is explained in this paragraph if you scroll down a little:
Martin: Well, hope you get around to seeing this eventually–I know how On Hold Purgatory is like.
LS: It’s a manga from the 90s, and it’s made in Japan. You seriously weren’t expecting women’s lib, were you? Or are you not aware that Japan’s traditionally patriarchal?
Jen: Wait, so you’re not hating the anime because it deserves to be hated, but because you love it? Sounds awfully tsundere.
I was watching this show in a casual way, and without knowing, it fell into the abyss known as Forgetfulness. I dropped it for no reason lol.
>I also think Hashihime is a girl… or have I been mistaken all this time =O
Having read Hashihime’s posts on Animesuki and other blogs, I’m positive he’s a guy (albeit one with a stronger F-type personality than most males – maybe that’s causing some confusion?). I’ve never seen it any other way.
>It’s a manga from the 90s, and it’s made in Japan. You seriously weren’t expecting women’s lib, were you? Or are you not aware that Japan’s traditionally patriarchal?
I don’t know if time frame has much to do with it. While Japan is behind in terms of perceived gender roles (i.e. what happens after marriage, the corporate chain, politics), it’s also more progressive in other ways. AFAIK, there really hasn’t been much change over the last decade or two.
I’d attribute it to the mangaka’s tastes. For women of her generation, Itazura na Kiss might well have been a childhood fantasy, so I think viewers ought to take the content less seriously.
Hoho, haven’t watched the series. but
I’ve got to say that jotting down your reactions after an episode while you’re marathoning a series definitely helps keep your thoughts from going astray, especially when you need them to write a blog post.
…and now you understand melative reflections… expand to all media ^_^ (ie http://melative.com/user/akaboy/reflections/anime/コードギアス 反逆のルルーシュ R2)
Marathons are fun ne?
i both like and dislike the show. for entertainment value, i find it very enjoyable. but when i think about it (i.e. blog about it), my brain goes “what the hell is wrong with these characters? they don’t make sense!” and i start disliking it.
Yeah, it’s true. Being an arse only went out of fashion in the last few years. Some of this culture has been preserved at 2chan and 4chan.
Oh, I just remembered…. I’ve thought… fuck I’ll just twitter it
I’m a girl and I enjoyed the hell out of Itazura na kiss.
I think that along with the humor the anger at Naoki’s treatment of Kotoko was perfectly natural at times. I agree though you shouldn’t let any negative emotions you might feel stop you from enjoying something.
Naoki’s misogynistic at times attitude towards Kotoko was just one part of the show and to just focus on that would mean missing out on the sweet moments or the cute moments or the funny moments.
For those who focused on it so much that they stopped watching, well they missed out on a great deal. To zero in on that one aspect reduces Naoki to an evil one dimensional character which he isn’t. He’s closed off and cool because he doesn’t really know how to be any other way. As much as this show is also focused on relationships, there is also Naoki’s own personal journey.
Through everything he experiences with Kotoko he gradually becomes less of an ass. He doesn’t change completely and I like that he doesn’t, it adds more realism to it for one. Also if he completely changed his ways then he wouldn’t be the guy Kotoko fell in love with. But he slowly learns to open up a little, to share his life with someone else. Through Kotoko he’s able for the first time to figure out what he wants from life.
As for ranting about Naoki, yes he was an ass, but if you’re going to be angry at him for who he is, then also be angry at Kotoko for being a masochist and putting up with it if you feel she was being mistreated.
He could be overly cruel at times, but Kotoko could also be a huge pain at times. Its not like she was a perfect character herself.
I actually think I liked the show more and got less upset about things, the more I thought about it. Instead of when I switched my brain off and experienced it. When I just took it at face value my reaction to Naoki oftentimes was OMG he’s an asshat.
The more I thought about it though, the more my opinion of him changed and my enjoyment of the show increased.
Everyone processes things differently though. Is there an age component to the female rants? Were most of the girls ranting of a young age I wonder?
definitive answer: shoujo sucks
farewell
I find it funny how Sakura completely misunderstood the female dissent, which was obviously targeted at Kotoko, not Naoki. Was my rant not enough to show that?!! T__T; Kotoko/ItaKiss hate switch now turning off…
I found Itazura no Kiss to be a somewhat enjoyable ride overall so long as I didn’t pay too much attention to the details. To me the show was a variation on the classic theme of the Prince and the Peasant Girl fairy tale and viewing it as a ‘fairy tale’ made it much easier to accept Naoki’s jerk behaviors, Kotoko’s stalker behaviors, and a significant glazing over of the difficulties real life couples with that broad a gap in intelligence face in their relationships. Instead the show focused on showing the ‘rewards’ that result from tenacity and determination. Kotoko the underdog managed to marry and build a life with the man she wanted by stubbornly working to create and maintain a relationship in the process winning out over her intellectually superior opponent by sheer force of will. Which means it isn’t about what we, the audience, think is best for the character. It’s about watching the character work for what she, herself wants no matter the obstacles.
I think both genders could find a lot to disagree with in this show. It’s enjoyable in it’s delivery and ability to keep the audience enticed, but both the main leads have attributes that each gender could dislike. Is Kotoko really any man’s ‘type’?
Kotoko was not as intelligent as the guy she loved but she was smart enough to get into and complete nursing school in Japan. This is a not a trivial achievement. I would postulate that did develop during the series. She discovered that she could achieve things with harder work. She was driving him during the last half of the series. Remember his complaint that since everything was easy for him nothing was interesting.